Privacy Policy
Last Updated: January 2026
gransmile.co.uk ("we", "us", "our", or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small files stored on your device to track preferences and activity.
- Usage Data: Pages visited, time spent on site, referral sources, and click patterns.
- Location Data: General geographic information derived from IP addresses.
How We Use Information
We use the information we collect for various purposes, including:
- Tracking affiliate commissions and conversions from BetMGM and partner casinos.
- Conducting analytics to understand user behaviour and site performance.
- Improving website functionality, user experience, and content.
- Sending promotional emails and updates (with your consent).
- Detecting, preventing, and addressing fraud or security issues.
- Complying with legal obligations and regulatory requirements.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to BetMGM and partner operators.
- Marketing Cookies: Enable targeted advertising and remarketing campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party websites, including BetMGM, other casino operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external sites. We encourage you to review their privacy policies before providing any personal information. We do not control or endorse any third-party websites linked from gransmile.co.uk.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Withdraw Consent: Withdraw consent for data processing at any time.
To exercise any of these rights, please contact us at the details provided below. We will respond within 30 days of your request.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Specifically:
- Affiliate tracking data is retained for a minimum of 7 years for accounting and tax purposes.
- Analytics and usage data may be retained for up to 2 years.
- Cookies are retained according to their type; essential cookies persist for session duration, while marketing cookies may be retained for up to 24 months.
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@gransmile.co.uk
Website: gransmile.co.uk
If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: gransmile.co.uk is an affiliate website and does not operate the gambling services themselves. BetMGM and linked operators are responsible for your gambling account data. Please review their privacy policies for information on how they handle your personal data.